PREVIEW By STEVE COOKE
International music convention WOMEX will be coming to Manchester next year after the city won its bid to host the prestigious global event on behalf of the UK and Ireland next autumn, 23-27 October 2024.
WOMEX - Worldwide Music Expo - is the most international and culturally diverse music meeting in the world and the biggest conference of the global music scene.
It takes place each year in a different European city and features a huge trade fair, talks, films and showcase concerts. While the daytime activities are reserved for music industry delegates, the live night-time music events will be ticketed and open to members of the public as well as delegates.
With Manchester Music City at its helm, Manchester's winning bid was led by the city council with key partners Brighter Sound, English Folk Expo, the hub and Factory International, and supporting partners Horizons, British Council, Arts Council England and Marketing Manchester.
Hosting WOMEX will put Manchester firmly front and centre of the international music scene with the event expected to attract over 2,600 music professionals and performing artists from around 90 different countries.
Its musical spectrum covers everything from the most traditional of music forms to the latest local underground, embracing folk, roots, jazz and local cultures, alongside urban and electronic sounds from across the globe.
The convention will take place at venues across the city centre - with Manchester Central hosting the main conference and trade fair, and venues including Aviva Studios, Albert Hall, Bridgewater Hall and O2 Ritz all set to host live music showcases, alongside a programme of international films at HOME.
Debra King, Director of Manchester Music City, said:
“As a city with music in its DNA, where better to host one of the most important international music events in the world. Bringing WOMEX to Manchester in 2024 demonstrates a strong commitment to the value of international music, and of being connected to the global music industry.
Hosting WOMEX will help us to promote our incredible city region on the world stage, strengthen our reputation as an innovative, diverse and international hub for music, and channel our innovative and creative spirit into supporting new waves of talent.
The impact of WOMEX 2024 will be made possible by the partnership with UK and Ireland, ensuring a cultural, social, and economic legacy resonating across the city region, the North and beyond.”
The economic impact of hosting the conference in Manchester is expected to be significant.
Based on similar global events of this size hosted in the UK it's estimated that the total value of business generated at WOMEX 2024 will be around £28.3m, of which an estimated £5.6m will be generated by UK delegates.
Beyond the value of business done at the event itself, the conference and related live events are expected to provide a direct economic boost to Manchester and the city region of between £2.9m - £3.2m.
The convention is also expected to generate a significant economic impact across the wider UK of between £6.3m - £7.2m.
Councillor Bev Craig, Leader of Manchester City Council, said:
"The figures speak for themselves in terms of the economic impact that hosting WOMEX 2024 on behalf of the UK will have. But this isn't just about the numbers. Just as important will be the real opportunities it will give our musicians and other professionals working in the music industry to network and do business on their own doorstep with their peers from around the globe.
In Manchester we've long recognised the powerful role that music and culture can play in regeneration, creating jobs, and other opportunities, and are determined to do everything we can to support the sector and the people who work in it."
As well as a packed programme across the five days and nights of the convention, work is also underway to ensure that WOMEX 2024 creates a tangible, lasting legacy for everyone involved in music in Manchester, the North, and across the UK and Ireland. This work is being led by Manchester based Brighter Sound.
With an overarching focus on social justice and sustainability, it's hoped the plans being developed will better help musicians, producers, promoters, and other music professionals of all ages - including young people - to make a sustainable living from music, locally, nationally and internationally.
Whilst the convention itself is aimed at musicians and professionals in the music industry, there will also be a full programme of live music showcases and films that will be put on sale to the general public.
Tom Besford, from event delivery partner English Folk Expo, said: "Manchester will be an amazing place to host WOMEX. Whilst I'm incredibly excited to welcome the international music industry to our city, it's even more brilliant to have thousands of tickets available for local audiences to some of the most spectacular worldwide bands.
You might not have heard of WOMEX before, but this really is the best gathering of global music anywhere. I hope music lovers from across the region and beyond embrace this once-in-a-generation event to discover life-changing music."
WOMEX is owned and produced by Berlin-based organisation Piranha Arts, who will be celebrating the event's 30th anniversary in Manchester in 2024.
Piranha Arts will be working closely with Manchester Music City and the rest of the Manchester event team over the next year to help market the convention to potential delegates around the world and to help ensure its success.
WOMEX 2024 is being supported by Arts Council England, British Council, Greater Manchester Combined Authority, and Manchester City Council.
To stay updated about WOMEX 2024 sign up to the Manchester Music City mailing list www.manchestermusiccity.com/contact or follow Manchester Music City on Instagram for regular updates www.instagram.com/manchestermusiccity.
Alex Walter, Director, WOMEX, said:
"It is wonderful to be in Manchester, marking the 30th anniversary of WOMEX amidst the vibrant cultural boom and diversity of this city. Gathering the global music community in Manchester, alongside friends, collaborators and creative minds from the UK and Ireland and beyond, presents a remarkable opportunity for all. We are all very excited."
Kate Lowes, from Brighter Sound, said: “Brighter Sound is delighted to be leading on the legacy programme for WOMEX 2024. We’ll be working collaboratively to do this and bringing our passion for inclusion and equality into the heart of the work we deliver. We’re looking forward to working with communities of young creatives, artists and independents from across the region, in partnership with the UK and Ireland, to amplify the amazing work that is already happening and to have a long-lasting impact on the sector for generations to come.”
Sheona Southern, Managing Director at Marketing Manchester, said:
"We're delighted to hear that WOMEX, the pinnacle meeting of the global music industry, is coming to Manchester in 2024. This is a truly significant occasion for the city, which has a rich and illustrious musical heritage that has left a lasting mark on the global music scene. Manchester has always been at the forefront of innovation and creativity in music and hosting WOMEX reaffirms our position as a vibrant and influential hub in the music industry. With over 2,600 professionals and artists from 90 countries converging on the city, we anticipate a remarkable exchange of ideas, sounds, and experiences. This event is a testament to the power of music in the city and we will be delighted to welcome the world to us in 2024."
Jen Cleary, Director North, Arts Council England, said:
“It is fantastic news that WOMEX is coming to Manchester in 2024 and I’m delighted that we have awarded a grant of £300,000 towards this hugely significant event. Alongside the concerts, trade fair and talks, it will provide an opportunity to showcase the very best of our local music and culture to international promoters as well as highlighting the quality and breadth of the region’s music sector. The accompanying programme working with artists, schools and community music groups will ensure that this global event engages with local audiences and creatives while delivering a positive economic impact to the city. Manchester is well known for its extraordinary music scene and I’m looking forward to seeing it celebrated next October.”
Joel Mills, Director Music, British Council, said:
“We’re thrilled that Manchester will be hosting WOMEX in 2024. As a global music conference and showcase, it will offer wonderful opportunities to bring new cultural connections for the city and across the wider UK. We are committed to supporting Manchester Music City to build on our WOMEXchange partnership programme that will nurture and build international relationships that can reflect the exciting and vibrant diversity of its music communities.”
WOMEX 2024 will be officially launched at a special event for musicians and music professionals, taking place during English Folk Expo 2023, at Band on the Wall.
WOMEX – Worldwide Music Expo – is the most international and culturally diverse music meeting in the world and the biggest conference of the global music scene, featuring a trade fair, talks, films and showcase concerts.
Over 2,600 professionals (including 260 performing artists) come together every October from 90 countries, making WOMEX the leading networking platform for the world music industry. Its musical spectrum is unparalleled in the international showcase performance market, ranging from the most traditional to the new global local underground, embracing folk, roots, jazz, local and diaspora cultures as much as urban and electronic sounds from all over the globe. WOMEX hosts 7 stages, around 700 exhibiting companies, 100+ speakers, films, an opening concert and an award ceremony across five packed networking days and rather short nights. The event remains devoted to facilitating and promoting the global music industry and providing a platform to connect, inspire and share experiences, enabling new partnerships across transcontinental markets and an open economic and international cultural dialogue.
*Numbers based on WOMEX 22 in Lisbon, Portugal
Manchester Music City is a partnership of people and organisations from across Manchester’s music landscape working together to support the city’s vibrant music sector, enhance international relationships and sustain and build an inclusive music ecology. Manchester Music City began in 2018 when we were invited to join the international Music Cities Network, a transnational network of global cities committed to working together to harness the power of music and music industries to support the success of our cities. Since then we’ve commissioned research, supported grassroots music initiatives and facilitated global exchange programmes for emerging independent artists and businesses. The key partners are sector lead organisation Brighter Sound, Manchester City Council and English Folk Expo. The wider steering group comprises over 25 organisations and individuals who work across the many different parts of Manchester’s music scene.
Brighter Sound is a Manchester-based music organisation working locally and internationally to support young and emerging artists and professionals in the North of England. For 23 years equalising opportunity has been part of Brighter Sound’s DNA, and with every step they work to break down barriers to access and create a more equitable, diverse and inclusive music world. From local grassroots activity to global strategy as the sector lead for Manchester Music City, Brighter Sound’s programme includes artistic residencies and commissions, community-rooted workshops, training and professional development, peer-led support networks, live events and All Things Equal - a large-scale gender equality initiative and manifesto for change. Find out more and connect at www.brightersound.com or on social media @BrighterSound
English Folk Expo is a trading name of Sound Roots, a charity which supports sustainable careers in the music industry. English Folk Expo is the annual music industry showcase for folk, roots and acoustic music in England. The organisation is an Arts Council England National Portfolio Organisation and a Greater Manchester cultural partner.
Horizons is a partnership celebrates the diverse music that comes from England, Ireland, Northern Ireland, Scotland and Wales – helping talented artists gain international recognition on the world stage. For 10 years, the Horizons partners have joined together at WOMEX (Worldwide Music Expo) to ensure our grassroots musicians reach wider audiences by providing advice, funding, showcasing opportunities and assistance at the event.
Arts Council England is the national development agency for creativity and culture. Its strategic vision 'Let's Create' sets out its vision for England to be a country in which the creativity of everyone is valued and given the chance to flourish and where everyone has access to a remarkable range of high-quality cultural experiences. From 2023 to 2026 we will invest over £467 millions of public money from Government and an estimated £250 million from The National Lottery each year to help support the sector and to deliver this vision. www.artscouncil.org.uk
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We work with people in over 200 countries and territories and are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.
GMCA - Greater Manchester is one of the country's most successful city-regions. Home to more than 2.8 million people and with an economy bigger than that of Wales or Northern Ireland. The Greater Manchester Combined Authority (GMCA) is made up of the ten Greater Manchester councils and Mayor, who work with other local services, businesses, communities and other partners to improve the city-region. GMCA invests more than £4m p/a in culture, recognising the role culture can play in enriching the lives of our residents and making our places vibrant and attractive.
WOMEX – Worldwide Music Expo – is the most international and culturally diverse music meeting in the world and the biggest conference of the global music scene, featuring a trade fair, talks, films and showcase concerts.
Over 2,600 professionals (including 260 performing artists) come together every October from 90 countries, making WOMEX the leading networking platform for the world music industry. Its musical spectrum is unparalleled in the international showcase performance market, ranging from the most traditional to the new global local underground, embracing folk, roots, jazz, local and diaspora cultures as much as urban and electronic sounds from all over the globe. WOMEX hosts 7 stages, around 700 exhibiting companies, 100+ speakers, films, an opening concert and an award ceremony across five packed networking days and rather short nights. The event remains devoted to facilitating and promoting the global music industry and providing a platform to connect, inspire and share experiences, enabling new partnerships across transcontinental markets and an open economic and international cultural dialogue.
*Numbers based on WOMEX 22 in Lisbon, Portugal
Manchester Music City is a partnership of people and organisations from across Manchester’s music landscape working together to support the city’s vibrant music sector, enhance international relationships and sustain and build an inclusive music ecology. Manchester Music City began in 2018 when we were invited to join the international Music Cities Network, a transnational network of global cities committed to working together to harness the power of music and music industries to support the success of our cities. Since then we’ve commissioned research, supported grassroots music initiatives and facilitated global exchange programmes for emerging independent artists and businesses. The key partners are sector lead organisation Brighter Sound, Manchester City Council and English Folk Expo. The wider steering group comprises over 25 organisations and individuals who work across the many different parts of Manchester’s music scene.
Brighter Sound is a Manchester-based music organisation working locally and internationally to support young and emerging artists and professionals in the North of England. For 23 years equalising opportunity has been part of Brighter Sound’s DNA, and with every step they work to break down barriers to access and create a more equitable, diverse and inclusive music world. From local grassroots activity to global strategy as the sector lead for Manchester Music City, Brighter Sound’s programme includes artistic residencies and commissions, community-rooted workshops, training and professional development, peer-led support networks, live events and All Things Equal - a large-scale gender equality initiative and manifesto for change. Find out more and connect at www.brightersound.com or on social media @BrighterSound
English Folk Expo is a trading name of Sound Roots, a charity which supports sustainable careers in the music industry. English Folk Expo is the annual music industry showcase for folk, roots and acoustic music in England. The organisation is an Arts Council England National Portfolio Organisation and a Greater Manchester cultural partner.
Horizons is a partnership celebrates the diverse music that comes from England, Ireland, Northern Ireland, Scotland and Wales – helping talented artists gain international recognition on the world stage. For 10 years, the Horizons partners have joined together at WOMEX (Worldwide Music Expo) to ensure our grassroots musicians reach wider audiences by providing advice, funding, showcasing opportunities and assistance at the event.
Arts Council England is the national development agency for creativity and culture. Its strategic vision 'Let's Create' sets out its vision for England to be a country in which the creativity of everyone is valued and given the chance to flourish and where everyone has access to a remarkable range of high-quality cultural experiences. From 2023 to 2026 we will invest over £467 million of public money from Government and an estimated £250 million from The National Lottery each year to help support the sector and to deliver this vision. www.artscouncil.org.uk
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We work with people in over 200 countries and territories and are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.
GMCA - Greater Manchester is one of the country's most successful city-regions. Home to more than 2.8 million people and with an economy bigger than that of Wales or Northern Ireland. The Greater Manchester Combined Authority (GMCA) is made up of the ten Greater Manchester councils and Mayor, who work with other local services, businesses, communities and other partners to improve the city-region. GMCA invests more than £4m p/a in culture, recognising the role culture can play in enriching the lives of our residents and making our places vibrant and attractive.
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